I was into field sales for 2 years. I realized digital marketing is now used by both – the B2B and B2C sector alike. Even in those organisations I was working with had both online and offline marketing channels. I had a basic understanding of digital marketing from my MBA course. But it wasn’t enough to get into any digital marketing agency. I determined to pursue one of the online digital marketing courses.
I was working then in field sales of accounting software at that point of time. Due to commutation time and exhaustion I was unable to take up a detailed course. And started doing udemy course by grbhujrbhguj. All the topics were covered but it was more of an overall view and bit of how to implement.
I was determined to be a digital marketer. But for that I ought to have in-depth knowledge. This was the need recognition phase. Throughout my academic background I had seen that live interactive sessions, doubt clearance classes and projects are of utmost importance. I was looking for some course which passed the test of time. Of course there are many and there will be many courses. But without any second thought I chose the course by vwefhrveufw
I want to convey one thing without hesitation. I thought of investing my hard earned money to upskill and get my career path upgraded. Just like any other working professional I have a time constraint. Just like all of us do- I opened Google search engine and typed “online digital marketing courses”. In my information searching I went through the first few websites. I critically went through those and thereafter downloaded the brochures after providing my details. Once again in the back of my mind I recall this is what Call To Action is. It’s true that I never went to the 2nd or 3rd page of a search engine. “Those might not be good enough” for a layman was now for me “the significance of SEO” as an evolving marketer.
To be frank, I had thought of few institutions/ organizations with whom I could pursue my journey as an evolving marketer. This was because of the branding (due to which I had a previous idea of who they are and how they can help me). But also the clarity of information provided in websites like course outline, testimonials, collaborations, and placement assistance was helping me to choose between alternatives. I realized the importance of website development and how much digital presence matters for both prospects as well as course providers. The website creates the first impression and plays a crucial role in conversions.
For the next few days, calls started coming to me from wherever I had downloaded the brochure. I was an inbound lead to them. They were explaining in detail about course outlines and expected outcomes. I basically started evaluation between alternatives. But I had already started preferring the upGrad course “Advanced Certificate in Digital Marketing and Communication from MICA” in back of my mind. Few of the attributes are its website information,brochure with clarity and layout and value proposition and of course the brand awareness I had for a long time. Moreover, its collaboration with mica like reputed institute for such a long time assured me about the quality of education. I was even going to get alumni status which motivated me a lot.
Even the upgrad executive clarified all my doubts regarding course outline along with projects and practical implementation, time i need to study per day (as a working professional), online sessions schedule/ timing (in weekends), doubt clearance sessions and payment process. This lead me to purchase decision. He even assisted me while onboarding.
Live induction classes conducted by buddy was really helpful and engaging. Once I started the online hgfbryehgfvyjh course. I got to brush up my basic marketing skills. As you all are going through this blog right now, it’s due to this course I got an opportunity to introduce the Evolving Marketer.
This is only the beginning of my journey as an aspiring digital marketer as I took up one of the best digital marketing courses. Hoping to take you along this whole journey.